DIVERSIONAL SIGN ADVERTISING POLICY

1.0   PURPOSE

To allow community groups access to the advertising panel located on the three diversional signs on #1 Highway to promote major events or activities occurring in the City of Portage la Prairie.  All events must create a high profile and significant economic benefit for the City through the large number of estimated spectators and tourists.

2.0  DEFINITIONS OF DIFFERENT TYPES EVENTS THAT CAN BE ADVERTISED 

• Special Community event or Project – an event or project held in Portage la Prairie occurring with a frequency no greater than once every two years, lasting for a minimum of two consecutive days, which provides a high profile and significant economic benefit for the City through the large number of estimated spectators and tourists, and through the expected extent of publicity generated.

• Sports event – an event where the athletic skills of individuals or groups are showcased or where a champion for a level of competition is determined. (i.e.: provincial, regional, national, international)

• Heritage event – an event which has as its primary focus, the promotion of the understanding and appreciation of our heritage as citizens of Portage la Prairie, Manitoba, or Canada

• Festival – an event that includes a significant performing arts or demonstrations component.  It actively celebrates a theme, is primarily non-competitive, and provides fun and enjoyment for the public

• Multicultural event – an event in which ethnic similarities and differences are respected, exchanged and celebrated.

3.0 PROCEDURE FOR AN ADVERTISING PANEL REQUEST:

Each group requesting the use of the advertising panels is responsible for covering the total costs for the manufacturing of the panels

All advertising panels must adhere to the architectural measurements of the signs and the City of Portage la Prairie in its sole discretion must approve all panels in advance of installation.

The City of Portage la Prairie will install and remove the advertising panels.

The group will submit a written request to the Economic and Community            development Department indicating the exact words to be displayed on the advertising panels, and the dates for the panels to be displayed.

The group shall receive a written response in regard to their request indicating the        actions to be undertaken by the group and the City.

The group will provide the signs to the City of Portage la Prairie for installation a minimum of 5 working days prior to the requested date of display.

Upon the passing of the requested display dates, the City of Portage la Prairie will take down the advertising panels and the group is responsible for picking them up from the City.

4.0 GENERAL

Commercial business will not be permitted to advertise on the panels.

The City of Portage la Prairie should have sole authority in determining what

types of events may be advertised.

Design standards are as follows: three red corrugated plastic sign boards 4.07 m

long x 0.35 m wide with minimum 8’’ Arial Bold white reflective lettering.  All    signs must include the name and date of the event.

There shall be no charge to any groups for the use of the City diversional signage.